Over the years, La Plaza has seen numerous government and private-sector backed projects aimed at “revitalizing” the area (the construction of Union Station, the creation of the Romanized Olvera Street, etc.). However, many of these efforts are thinly veiled money-making schemes, hidden behind the guise of urban renewal. Presently, construction is in full swing for La Plaza Cultura Village, a “mixed-use” residential and retail space occupying two city blocks just west of La Plaza. The Cesar Chavez Foundation, a partner of the project, claims that the Village will “honor [sic] the history of Los Angeles and the diversity of those who built it in the area where that history was created.” However, it remains unclear how such “diversity” is incorporated into this trendy, ultra-modern project. Backers of the Village, including the Chavez Foundation, laud that 20% of the Village’s housing will offer affordable housing options for multi-family households. Again, the partners’ interpretation of “affordable” family housing remains problematic, as rent for the least-expensive housing option – a 429 square foot studio – starts at $1,925 per month. This created image juxtaposes the proposed layout for La Plaza Cultura Village with an aerial of La Plaza in 1924 – two years before Olvera Street was “created,” and over a decade before Union Station was built.
[LEFT] Plans for La Plaza Cultura Village, 2017. Image Courtesy of La Plaza de Cultura y Artes.
[RIGHT] La Plaza, circa 1924. Image Courtesy of Water and Power Associates.
Narrow, Stephanie. 2018. La Plaza Cultura Village/La Plaza. University of California, Irvine. Photograph.