The new initiative mentioned in the article wants to enhance Environmental Justice, good stewardship, and suistainable economic development by protecting the health of the residents in Newark, minimizing pollution, and by encouraging development that does affects Newark positively.
In this article, it is comparing how polluted Newark is compared to the country mentioning facts such as Newark residents face the nation's second greatest risk due to diesel emissions, the city being the nation's largest trash incinerator in the Northeast, and 25% of the school children in Newark face asthma which is double compared to the nation's average rate.