Analyze

This concluding quote really summarizes the position of this article: "No one expects or requires major companies to take extraordinary measures to help their many stakeholders, but the bold and creative steps they take today to deliver immediate assistance will define their legacy tomorrow."

The author is managing director of FSG, a global social-impact consulting firm. He is lauding how acts of un-mandated CSR like Johnson & Johnson's pulling Tylenol off shelves or his own company's sliding-scale pay-cuts instead of layoffs are still talked about and used as cases in business school. He is using the "business case for CSR" line of argument to encourage companies to take steps such as giving their employees loans at a lower or no-interest rate, or doing the equivalent of "buying gift cards" from small suppliers. These actions, which don't even require any loss from the corporation, are portrayed as providing a huge boon to the company's reputation and employee loyalty, and still being above and beyond what is expected or mandated of corporations. 

The author opens with stating that the government's stimulus package is too little too late, which unfortunately is true, and then saying that the only option is for corporations to voluntarily engage in these primarily loan-based forms of assistance. 

"If I`m driving and I don`t want this bottle in my car..throw it out the window.." (Wolfe line 30) - This shows how easy it is to litter and how there are many people who littler like this individual, disregarding the fact that they may be creating a bigger problem in the near future - lots and lots of trash.

"Residents need to do their part in the cleanup effort" ( Wolfe line 40). - This describes a possible solution the problem. If everyone resists littering and cleans up after themselves and do other things like recycle, the problem may persist but the amount of garbage may be less than the current amount.