Their scientists have neutralized the environmental damage their practices do - defining tailings as nontoxic
Enviro-rituals - (Gusterson) - -Flamboyantly lick, eat, bathe in the tailings - for media, on road shows… Rituals demonstrate but also produce their belief in the harmlessness - cites Geertz 1973 and Althusser 1971. This is also a kind of diversion - because maybe the tailings are not toxic to a human’s licking them, but they destroy the marine life the way they are dumped into the ocean, and they may react with other things in such a way that the end result is extremely toxic to humans, not to mention that it is certainly extinguishing a staggering amount of marine life by nature of crushing, before anything else
Charismatic species - they hand-release sea turtles near a resort, very publically, a very feel-good moment that “Feels like social action”, and produce narratives of unenlightened locals being the ones bad for the environment because they eat turtles and turtle eggs - criminalize subsistence - attribute to poverty and ignorance, so they spend corporate $ on environmental education, and tell the kids that what their families do is bad. (The subsistence activities are often social - so people do them even if they can afford to buy food differently)
In-house corporate anthropologist - debunking the idea of the “ecological noble savage” as something first world activists made up - of course there are different ways to be ecologically-minded…
Things that compete with mining corporations for resources or charismatic cases that are easily blamed on the mine are the environmental issues they talk about and they work to address - missing is greenhouse gas, for example.
Claim they focus on Western corporations to get Western funding - claim they’re not transparent whereas corps have annual reports to shareholders. Various defaming of the NGOs - saying they are in the hands of “international anti-development” NGOs, that they infiltrate and only create illusion of local resistance, say their clear goal is “to bring international mining companies to their knees” - [which is almost funny]
Clandestine strategies: instead of suing, put the NGO on a watch list of bad/ non transparent NGOs, use the NGO as a workshop case study of bad NGO, held by a different cooperative and influential NGO that allies with the corporation secretly; op-eds “placed” into newspapers calling for regulation of NGOs
Basically turning transparency and accountability against the NGOs
Control of information flow - circulating the inaccurate NGO bulletin to rile up anger at the NGO -