Individualizing and psychologizing the suicides, ignoring the publicness of the action and the structural causes, took away from its extreme emotional potency. Although it did spawn a good deal of activism and research, the profit margins of Apple continue to grow and Foxconn’s are shrinking.
Automation is ignored - this topic was raised in the Dialectical Anthropology article that responded to something else that Ngai wrote and cited this piece.
Apple ”released its Supplier Responsibility Progress Report in February 2011 to show the remedial measures taken by Foxconn, its largest supplier, in the aftermath of the suicides. However, none of the ‘remedial measures’ addressed such core issues as speed-up, illegal levels of compulsory overtime work, dangerous conditions in the Foxconn factories, the humiliation of workers, and illegal practices associated with the use of student interns as workers.” -p1263
I think the corporations had extremely little regard for the Chinese factory workers, including the higher-ups at Foxconn and the people of Apple and the other companies that contract their manufacturing with Foxconn. It seemed like pure damage control.