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Pay It Forward CSR

lucypei

Here Verizon presents itself as socially responsible by supprting small businesses with small grants. 

Individuals are encouraged to support the "cause" of keeping businesses open. Businesses become like charities or a good to support with the dollars of consumers. The rest of Verizon's loans are "unlocked" with the shallow digital participation of using the hashtag #PayItForwardLIVE by viewers of the Verizon-sponsored living-room streamed concerts of famous artists. 

Digital products that underly payment for small businesses (PayPal, Venmo, Square) are also portrayed as doing a social good by virtue of being platforms through which individuals can "Support" thier local businesses with gift cards, tips, and more. 

Relatedly, in the USA Today article: 

"The Small Business Administration program offers firms employing 500 or fewer workers low-interest loans to cover their costs while they're shuttered. But while the SBA has approved billions in loans since April 3, businesses point to a myriad of challenges in the PPP's rollout: technical glitches, an avalanche of requests, a lack of response, and an exhaustion of money." - so the Verizon grants as well as other grants are portrayed as heroically and competently stepping in to save small businesses, portrayed as the backbones of disadvantaged communities. 

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ciera.williams

The purpose of this program is to educate students to become global leaders (dubbed Phoenix Leaders) in radiation disaster response. The program aims to use experience from the aftermath for Hiroshima to create an overarching program of “Radiation Disaster Recovery Studies”, with multiple disciplines of Medicine, Environmental Studies, Engineering, Sciences, Sociology, Education and Psychology. The eventual aim is to create a new and evolving system of response, safety, and security. 

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ciera.williams

The program was created in reaction to the disaster at Fukushima-Daiichi, with influence of the lessons learned post-bombing in Hiroshima. Hiroshima University specializes in radiation casualty medicine and works to improve medical care in response to nuclear emergencies. This program was specifically made to generate leaders capable of directing relief efforts while keeping the clear goal of reconstruction post-disaster. 

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ciera.williams

The program is divided into three sub-programs: Radiation Disaster Medicine, Radioactivity Environmental Protection, and Radioactivity Social Recovery. The Radiation Disaster Medicine course is a four year PhD program, for those who already have professional degrees (medicine, pharmacy, dentistry, etc.) and master’s degrees (medical physics). The Radioactivity Environmental Protection course is a five year program for students who have completed a bachelors or masters in a related field. The Radioactivity Social Recovery course is a five year program for students with a bachelors or master’s. The curriculum is broken down into common subjects, specialized subjects, fieldwork, and internships. 

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ciera.williams

The purpose of this program is to educate students to become global leaders (dubbed Phoenix Leaders) in radiation disaster response. The program aims to use experience from the aftermath for Hiroshima to create an overarching program of “Radiation Disaster Recovery Studies”, with multiple disciplines of Medicine, Environmental Studies, Engineering, Sciences, Sociology, Education and Psychology. The eventual aim is to create a new and evolving system of response, safety, and security.