Analyze

"Far from being anti-science and anti-education, BP has successfully embedded itself at the heart of elite UK science and education policy and practice networks – in particular, networks focused on development and delivery of STEM (Science, Technology, Engineering and Mathematics) education. Rather than limiting itself to the narrow promotion of pro-petroleum rhetoric, BP has long seen its interests as being best served by the general promotion of pro-business practices and values throughout UK public education. Petro-pedagogy, in the case of BP at least, is best understood as a core component of a more extensive corporate education reform network that, for the past decade, has focused on promoting a neoliberal model of STEM education in schools" p. 475

"This brings us back to the argument of Eaton and Day (2019) that began this article: to tackle the crisis of climate change, we ‘need to dismantle the corporate power of the fossil fuel industries and their petro-pedagogy’ (15). Doing this, however, will require a far different model of STEM education: one that can help students ‘understand how manipulative politics, economic power and myth making PR are subverting public democratic will,’ and encourage ‘young people to apprentice as critical scientific policy analysts,’ and ‘create innovative counter-narratives to the old dysfunctional stories of intensifying carbon dependence’ (Elshof 2011, 15)." p.486

Here Verizon presents itself as socially responsible by supprting small businesses with small grants. 

Individuals are encouraged to support the "cause" of keeping businesses open. Businesses become like charities or a good to support with the dollars of consumers. The rest of Verizon's loans are "unlocked" with the shallow digital participation of using the hashtag #PayItForwardLIVE by viewers of the Verizon-sponsored living-room streamed concerts of famous artists. 

Digital products that underly payment for small businesses (PayPal, Venmo, Square) are also portrayed as doing a social good by virtue of being platforms through which individuals can "Support" thier local businesses with gift cards, tips, and more. 

Relatedly, in the USA Today article: 

"The Small Business Administration program offers firms employing 500 or fewer workers low-interest loans to cover their costs while they're shuttered. But while the SBA has approved billions in loans since April 3, businesses point to a myriad of challenges in the PPP's rollout: technical glitches, an avalanche of requests, a lack of response, and an exhaustion of money." - so the Verizon grants as well as other grants are portrayed as heroically and competently stepping in to save small businesses, portrayed as the backbones of disadvantaged communities.