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I bring visual and graphic expertise, good organization skills, focus on pedagogical issues;

We need social media skills, organizational skills, community organizing skills, expertise on environmental research; teaching;

This concluding quote really summarizes the position of this article: "No one expects or requires major companies to take extraordinary measures to help their many stakeholders, but the bold and creative steps they take today to deliver immediate assistance will define their legacy tomorrow."

The author is managing director of FSG, a global social-impact consulting firm. He is lauding how acts of un-mandated CSR like Johnson & Johnson's pulling Tylenol off shelves or his own company's sliding-scale pay-cuts instead of layoffs are still talked about and used as cases in business school. He is using the "business case for CSR" line of argument to encourage companies to take steps such as giving their employees loans at a lower or no-interest rate, or doing the equivalent of "buying gift cards" from small suppliers. These actions, which don't even require any loss from the corporation, are portrayed as providing a huge boon to the company's reputation and employee loyalty, and still being above and beyond what is expected or mandated of corporations. 

The author opens with stating that the government's stimulus package is too little too late, which unfortunately is true, and then saying that the only option is for corporations to voluntarily engage in these primarily loan-based forms of assistance. 

This 7-minute 'image film' was produced in light of the 100 year anniversary of the Wood River refinery. It briefly touches on the company's products, history and guiding values. I first saw the film in a small cinema room at the Wood River Refinery Museum and found this upload on YouTube. I was curious to see how anthropocenic effects are or are not depicted.  At about 90 seconds into the clip, a plant operator states: "This piece of land, this refinery has been here for a hundred years and it has changed with the world over the last hundred years, through world war two, but now we have women in the refinery." However, the narrative is not further developed, as the film cuts to another worker who recounts visiting the facility with his father. Certainly, a promotional film like this is supposed to present the company in the best light possible. When it comes to social and environmental change, a vague acknowledgment of World War II and a positive framing of women entering the company's workforce might indicate the limits of this visual mode of communication.