Analyze

I bring visual and graphic expertise, good organization skills, focus on pedagogical issues;

We need social media skills, organizational skills, community organizing skills, expertise on environmental research; teaching;

WHAT (& WHAT FOR): Lead is a metal often found in pipes, and in old paint (before it was banned in paint in the late 1970s). Before 1996, lead also found in vehicle fuel resulting in  soil contamination in many communities from both paint dust and vehicle pollution. 

HEALTH IMPACT: Lead is a neurotoxin and is known to have no safe blood lead level in children. 

Has been linked to:

1. Brain swelling, anemia, seizures, renal failure, reduced IQ, and ADHD

2. Damages brain development in children

3. Connected to behavioral problems like aggression and bullying, and internalizing problems such as depression and anxiety 

LOCAL IMPACT: Recent research in Santa Ana has shown that there is a disproportionately impact of solid lead contamination crisis on lower income, people of color communities. 

POSSIBLE RESPONSES: There are many ways to respond to lead contamination:

1. Providing special health care for children with high blood lead levels, and investigating possible sources of lead exposure in homes, daycares and school, playground, etc.

2. Implement strict housing policies where landlord and city housing officials are required to have lead inspections of homes for lead paint hazards (especially in low income, people of color communities)

3. Requiring a minimum reduction standard for lead paint in older homes 

4. Requiring blood lead level test as part of the routine check up for children (extremely important for children in low-income housing)

This concluding quote really summarizes the position of this article: "No one expects or requires major companies to take extraordinary measures to help their many stakeholders, but the bold and creative steps they take today to deliver immediate assistance will define their legacy tomorrow."

The author is managing director of FSG, a global social-impact consulting firm. He is lauding how acts of un-mandated CSR like Johnson & Johnson's pulling Tylenol off shelves or his own company's sliding-scale pay-cuts instead of layoffs are still talked about and used as cases in business school. He is using the "business case for CSR" line of argument to encourage companies to take steps such as giving their employees loans at a lower or no-interest rate, or doing the equivalent of "buying gift cards" from small suppliers. These actions, which don't even require any loss from the corporation, are portrayed as providing a huge boon to the company's reputation and employee loyalty, and still being above and beyond what is expected or mandated of corporations. 

The author opens with stating that the government's stimulus package is too little too late, which unfortunately is true, and then saying that the only option is for corporations to voluntarily engage in these primarily loan-based forms of assistance.