Schools and colleges have stepped up to provide skilled manufacturing training
Fresno County offers employee training through the New Employment Opportunity program, which reimburses companies that hire through the program
Economic leaders/local government: bringing in diverse occupations and companies to the valley, including a medical complex in Clovis, which will house the first medical school in the valley
Industry: not enough highly skilled workers
Schools: not enough students going into high-paying jobs
Increasing jobs in Central Valley from large corporate warehouses, but those don't always come with high wages, can be dangerous
45% of Fresno Unified School District students take part in career and technical programs - better graduation rate, offers students work experience and skills
Here Verizon presents itself as socially responsible by supprting small businesses with small grants.
Individuals are encouraged to support the "cause" of keeping businesses open. Businesses become like charities or a good to support with the dollars of consumers. The rest of Verizon's loans are "unlocked" with the shallow digital participation of using the hashtag #PayItForwardLIVE by viewers of the Verizon-sponsored living-room streamed concerts of famous artists.
Digital products that underly payment for small businesses (PayPal, Venmo, Square) are also portrayed as doing a social good by virtue of being platforms through which individuals can "Support" thier local businesses with gift cards, tips, and more.
Relatedly, in the USA Today article:
"The Small Business Administration program offers firms employing 500 or fewer workers low-interest loans to cover their costs while they're shuttered. But while the SBA has approved billions in loans since April 3, businesses point to a myriad of challenges in the PPP's rollout: technical glitches, an avalanche of requests, a lack of response, and an exhaustion of money." - so the Verizon grants as well as other grants are portrayed as heroically and competently stepping in to save small businesses, portrayed as the backbones of disadvantaged communities.