Analyze

Training in programming skills takes a new prominence as an area of tech-for-good: previously, there was a great deal of focus on k-12 and university education to teach programming skills in order to increase social mobility and access to high-paying jobs, or just because STEM education is a good in some stories, or to increse diversity in tech fields as an end unto itself. 

Now re-skilling, in this case through a private corporation's CSR and advertisement campagin for new paying membership, is taking on new significance as massive layoffs and furloughing has left people at home, responsibilized to find a new job. Meanwhile, the tech industry is in quite a few cases hiring as reliance on digital connectivity for things that were once done in-person has increased with quarantining. 

By matching purchases of Pro Membership of their programming training with five donation subscriptions, this private business is casting itself as socially responsible. They are re-skiling people who have been furloughed or laid off during the pandemic and this allows them to be competitive for jobs that are still in demand as programmers. Programming and tech industries are the most resilient in a situation of social distancing, as everyone more or less fully relies on digital connectivity for interaction, and this company is capitalizing on that situation to increase its paying membership while boosting its image of social responsibility. 

As a purchaser of Pro Membership, I'm doing a good because I'm "unlocking" the donations to 5 people who get the opportunity to receive training in a new skill through a premium version of a free platform, and this might get them employment. 

The positioning that you have to choose, and that Bono gets to choose, between livable working conditions and wages vs HIV treatment - forecloses possibility of HIV treatment AND acceptable working conditions. 

Forecloses critique of the industries’ unethical work conditions - because they are “proven” by inspectors to have good working conditions, and the bodies of the HIV worker-patients who are treated are proof of the goodness of the corps

Worker resistance is foreclosed because they know they depend on this “ethical” reputation to even have industry in their country, which is needed for survival because of past extractions and present oppressive global trade conditions

Bind that the workers are in - they have to perform the ethicalness and pretend their working conditions are ok when inspected because they know that their job (and the whole country’s export industry) depends on this performance of ethicalness and goodness of the factory

Performed Inspections provide proof, as do their HIV-treated bodies

Bono - celebrities promoting - people and at the stores purchasing/consuming branded RED products - blatantly baking “ethical” into the branding of consumer goods. 

Obscure bad working conditions with success of HIV treatment

ALAFA - while genuinely caring about workers’ health, they have made a decision on their behalf that this HIV treatment is what matters, and their working conditions don’t matter; same for Bono of U2 as an example celebrity here.

Fails on the worker’s understanding of responsibility to care for the sick -  violation of moral order because factory makes you sick 

Rejects and sidesteps responsibility for horrible working conditions (exposure and unlivable wages, no maternity leave, insecure) - focus instead on the HIV, for which they claim they have no responsibility, the HIV was already there, so they are responsible for treating those who are their current factory workers, giving them drugs and treatments that help them to be productive bodies, give them trainings that responsibilize them for getting the disease

The ethical is something you can enforce with these performed audits

The ethical is something consumers buy that’s branded and ethically produced - the ethical production is “no sweat” and also made by people whose suffering the profits can go to help

Celebrities and emotional and political sovereignty: “The vague network of forces for which Bono acts as spokesperson decides that HIV treatment is more important, and by extension, that labor violations, work rights, poverty, occupational health risks are less urgent forms of social suffering” -p474

ALAFA, a PPP organization, also makes this decision for the workers

ILO as well, as the inspectors

CSR through humanitarian fetishism, humanitarian consumption of ethical production, ethical industries or ethical production zones, where up the supply chain the brand buyers demand suppliers down the chain be “ethical” (while still demanding obscenely low prices, so of course it’s not possible). 

Ethical production zone against the race-to-bottom for garment manufacturing - instead of the labor being cheap they are sick in a way that the corporation can treat to its own benefit while gaining moral capital - it is a PPP so there are many “stakeholders” paying for different things

Celebrity involvement - consumers of humanitarian products

This film follows the story of USMC Master Sgt. Jerry Ensminger. After the death of his 9 year old daughter to lukemia, he searched for the cause of his daughters illness, and his persuit led him to discover a Marine Corps cover-up of one of the largest water contamination incidents in U.S. history at North Carolina's Camp Lejeune. The film follows Jerry's investigation and persuit to make the truth known to the public and to force the Marine Corps to be "always faithful" to the thousands of Marines and their families exposed to toxic chemicals at the camp, and at other military bases across the country where similar occurances took place.

The narrative is made and sustained by establishing Jerry's back story, then following his investigation and persuit of the truth which lead all the way up to a congressional hearing. Information on the chemicals found in the water and the effects on humans is presented in the film, and it does have an emotional impact at these diseased effect children and destroy families and lives.