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This concluding quote really summarizes the position of this article: "No one expects or requires major companies to take extraordinary measures to help their many stakeholders, but the bold and creative steps they take today to deliver immediate assistance will define their legacy tomorrow."

The author is managing director of FSG, a global social-impact consulting firm. He is lauding how acts of un-mandated CSR like Johnson & Johnson's pulling Tylenol off shelves or his own company's sliding-scale pay-cuts instead of layoffs are still talked about and used as cases in business school. He is using the "business case for CSR" line of argument to encourage companies to take steps such as giving their employees loans at a lower or no-interest rate, or doing the equivalent of "buying gift cards" from small suppliers. These actions, which don't even require any loss from the corporation, are portrayed as providing a huge boon to the company's reputation and employee loyalty, and still being above and beyond what is expected or mandated of corporations. 

The author opens with stating that the government's stimulus package is too little too late, which unfortunately is true, and then saying that the only option is for corporations to voluntarily engage in these primarily loan-based forms of assistance. 

Truly bringing different “stakeholders” to the table - because the Rio event was very much taken over by the corporate green consultants

It seemed to be all about communications strategies - not necessarily ads but knowing how to handle media when something happens, oh and having those meetings where they set all the ground rules - so they agree to meet with activists but only on the corporation’s terms. Leveraging the UN stage - so signing charters and prominently displaying their messaging at the stage of a conference.

t seems like the consultants truly see the corporations as the victims here - the CEOs or the people in the companies who can get jail time for not putting appropriate audit systems in place or get trapped in complex legal monitoring requirements - they don’t seem to have a bit of sympathy for the victims or for the activists, who they see as “attacking” them.

There’s a little bit where the CEO of Union Carbide claims to be doing the “moral” not just strictly legal amount of help in the aftermath of Bhopal, given the Indian government’s ownership stake in the plant. 

Mostly responsibility is seen as a performance by the Green Consultants - because no matter how “good” you are you still get attacked by activists and the laws are too hard to follow and are designed to trip you up. So responsibility also becomes a pre-emptive offensive strategy - And Green Consultants try to get people within the corporation to see the political, financial investment, PR, etc. benefits that come with this performance of green. It’s necessary to perform “Transparency” [though it wasn’t called that yet, perhaps]- the house analogy. Like the case of ARCO - the somewhat green-er gas is celebrated and rakes in profits and maintains a car-based status-quo; and the explosions are not mentioned.

Taking over the definition of “sustainable development” and making this concept rational, ensuring that economic growth is no longer in opposition to environmental protection - “leading” by being a driver at a UN conference - work done by the “beyond blame” rhetorical trick of [weaponizing inclusion] - self-imposed audits, monitoring, and management tools which are then loudly communicated about, in addition to the participation in institutions that give outside credibility

After it’s clear an “it can’t happen here” approach won’t work, Green Consulting and Enviro-comms and harmonization of oppositions come into play- corporations listening to the different “customer-publics” and finding a way to meet what’s being asked for but on the corporation’s terms. Coming to the table to negotiate but never take demands. Pushing on their own definitions of these terms, especially sustainable development, and co-opting the movement so that environmentalism becomes corporate.