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Training in programming skills takes a new prominence as an area of tech-for-good: previously, there was a great deal of focus on k-12 and university education to teach programming skills in order to increase social mobility and access to high-paying jobs, or just because STEM education is a good in some stories, or to increse diversity in tech fields as an end unto itself. 

Now re-skilling, in this case through a private corporation's CSR and advertisement campagin for new paying membership, is taking on new significance as massive layoffs and furloughing has left people at home, responsibilized to find a new job. Meanwhile, the tech industry is in quite a few cases hiring as reliance on digital connectivity for things that were once done in-person has increased with quarantining. 

By matching purchases of Pro Membership of their programming training with five donation subscriptions, this private business is casting itself as socially responsible. They are re-skiling people who have been furloughed or laid off during the pandemic and this allows them to be competitive for jobs that are still in demand as programmers. Programming and tech industries are the most resilient in a situation of social distancing, as everyone more or less fully relies on digital connectivity for interaction, and this company is capitalizing on that situation to increase its paying membership while boosting its image of social responsibility. 

As a purchaser of Pro Membership, I'm doing a good because I'm "unlocking" the donations to 5 people who get the opportunity to receive training in a new skill through a premium version of a free platform, and this might get them employment.