Enforcing consensus: Credibility and viability to compete for funding of your NGO is gone if you protest or dissent → performed consensus by silencing “stone throwing” NGOs or irrational opposition because you’re “actually trying to do something”, so the new unethical is the NGO who is just being stubborn or petty;
Creating ads to educate consumers or communities on how to live responsibly [responsibilization]: flow of ethical expertise, from business/govt thru media to community/consumer
Awards for CSR accomplishment is like moral capital; it also is ritualized like gift giving, reciprocal gratitude; circuit of exclusive events generates and legitimates this discourse, celebrity speakers, positive vibes
Confession of past sins plus highly visible partnerships with well-known NGOs, a very branded activity