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Pay It Forward CSR

lucypei
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In response to

Here Verizon presents itself as socially responsible by supprting small businesses with small grants. 

Individuals are encouraged to support the "cause" of keeping businesses open. Businesses become like charities or a good to support with the dollars of consumers. The rest of Verizon's loans are "unlocked" with the shallow digital participation of using the hashtag #PayItForwardLIVE by viewers of the Verizon-sponsored living-room streamed concerts of famous artists. 

Digital products that underly payment for small businesses (PayPal, Venmo, Square) are also portrayed as doing a social good by virtue of being platforms through which individuals can "Support" thier local businesses with gift cards, tips, and more. 

Relatedly, in the USA Today article: 

"The Small Business Administration program offers firms employing 500 or fewer workers low-interest loans to cover their costs while they're shuttered. But while the SBA has approved billions in loans since April 3, businesses point to a myriad of challenges in the PPP's rollout: technical glitches, an avalanche of requests, a lack of response, and an exhaustion of money." - so the Verizon grants as well as other grants are portrayed as heroically and competently stepping in to save small businesses, portrayed as the backbones of disadvantaged communities. 

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erin_tuttle
Annotation of
In response to

The article was published in the International Journal of Environmental Research and Public Health, a well regarded journal dedicated to publishing reliable studies concerning ecological damage and effects, as well as the medical effects due to ecological factors of both natural and human creation.

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erin_tuttle
Annotation of
In response to

The study aimed to discover new or more effective methods of studying long term effects of exposure to toxic agents. It describes the new insights including the effectiveness of simple studies, ensuring control groups, and methods to do research by using ecological aspects or involving the community in places where medical researchers are not entirely trusted.

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erin_tuttle
Annotation of
In response to

As the disasters studied occurred many years ago and have been thoroughly studied previously this study did not present sufficiently new information to be disseminated through news reports. The study did however provide information of interest for future studies, and has been cited in other articles indicating it was used as reference in determining the effectiveness of research techniques.

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erin_tuttle
Annotation of
In response to

The data presented could be used for medical professionals to better understand the cause of similar symptoms, or to treat patients involved in a similar incidents. The methods of research presented could be used by academics and researchers in further study.

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erin_tuttle
Annotation of
In response to

The study does not directly address vulnerable populations, but rather focuses on including all relevant populations involved in a disaster including those reluctant to take surveys or be interviewed, or communities that are not often studies or may have had little to no exposure in order to maintain the proper control group.