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Pay It Forward CSR

lucypei
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Here Verizon presents itself as socially responsible by supprting small businesses with small grants. 

Individuals are encouraged to support the "cause" of keeping businesses open. Businesses become like charities or a good to support with the dollars of consumers. The rest of Verizon's loans are "unlocked" with the shallow digital participation of using the hashtag #PayItForwardLIVE by viewers of the Verizon-sponsored living-room streamed concerts of famous artists. 

Digital products that underly payment for small businesses (PayPal, Venmo, Square) are also portrayed as doing a social good by virtue of being platforms through which individuals can "Support" thier local businesses with gift cards, tips, and more. 

Relatedly, in the USA Today article: 

"The Small Business Administration program offers firms employing 500 or fewer workers low-interest loans to cover their costs while they're shuttered. But while the SBA has approved billions in loans since April 3, businesses point to a myriad of challenges in the PPP's rollout: technical glitches, an avalanche of requests, a lack of response, and an exhaustion of money." - so the Verizon grants as well as other grants are portrayed as heroically and competently stepping in to save small businesses, portrayed as the backbones of disadvantaged communities. 

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Sara_Nesheiwat
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The purpose of this study is to look at the effect of social and economic factors, status and health comunication behaviors on people's knowledge about the flu pandemic and prevention efforts. In the past it has been reflected in studies that people in different social groups have a far different access to information form each other about health and specific threats of diseases, which in effect may alter their behavior and knowledge on the topic. This study looks to see if these inequalities lead to a compromised  adversity in these vulnerable populations when it comes to responses to the flu outbreak. 

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Sara_Nesheiwat
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This article was published in Public Health Reports, this is the official journal of the US public Health Service and Surgeon General of the United States. Topics and issues of public health law, public health practice and research as well as schools and teaching are published in this journal. Overall, this journal is highly regarded. It is peer reviewed and publishes original work. Being the official journal of US departments reflects its validity. 

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Sara_Nesheiwat
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The methods utilized in this paper are not necessarily new or inventive, yet this doesn't detract from its effectiveness. The data used for this study was collected from surveys of 1,569 people and the data was then analyzed using statistical methods of logistic regression.

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Sara_Nesheiwat
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This paper has been cited and discussed in 7 different articles according to Google Scholar. Many of the papers it has been cited in have to do with the effects of social media on opinions of opioid use, gun violence, vaccination rates and more. The papers all have to do with public perception and education on certain topics, very similar to this study.

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Sara_Nesheiwat
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Professionals can use this data to better equip themselves with the knowledge of weaknesses of the masses, in terms of what they know or don't know and what they perceive about the Influenza epidemic. Professionals can better identify where most people receive their data from and where they are most likely to get their information from. This will allow professionals to better identify vulnerable groups and better prepare those areas and groups, sculpting educational programs and informational/educational forums and outlets to them, with the hopes of increasing public health efforts.

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Sara_Nesheiwat
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Through the use of surveying, this study identified that there are in fact inequalities in people's understanding of proper responses to pandemic influenza outbreaks. This study helped identify these vulnerable groups, and that social media and forms of mass media are the main ways to reach these groups. To address this vulnerable population, the public needs an increased accessibility to information, overall increasing the public's level of knowledge about the pandemic.