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Placemaking as a practice

tbrelage

Place-making practices refer to the ways in which people create and define physical spaces as meaningful and significant through their everyday activities and social interactions.[1] In Ethnography, the study of these practices is often referred to as ‘ethnography as place-making,’ which involves the exploration of the cultural meanings and practices that shape the physical and social environments in which people live. This can include examining how people create and maintain social boundaries, how they express their identities and values through the built environment,[2] and how they negotiate power and control over the spaces they inhabit.

This place in Gröpelingen is made a place through the interaction of the people tending to the urban gardening project. 

  1. Pink 2008, 178ff. 

  2. See: urbanization 

  3. Pink 2008, 190. 

greenconsulting5

lucypei

It seemed to be all about communications strategies - not necessarily ads but knowing how to handle media when something happens, oh and having those meetings where they set all the ground rules - so they agree to meet with activists but only on the corporation’s terms. Leveraging the UN stage - so signing charters and prominently displaying their messaging at the stage of a conference.

greenconsulting4

lucypei

t seems like the consultants truly see the corporations as the victims here - the CEOs or the people in the companies who can get jail time for not putting appropriate audit systems in place or get trapped in complex legal monitoring requirements - they don’t seem to have a bit of sympathy for the victims or for the activists, who they see as “attacking” them.

greenconsulting3

lucypei

There’s a little bit where the CEO of Union Carbide claims to be doing the “moral” not just strictly legal amount of help in the aftermath of Bhopal, given the Indian government’s ownership stake in the plant. 

Mostly responsibility is seen as a performance by the Green Consultants - because no matter how “good” you are you still get attacked by activists and the laws are too hard to follow and are designed to trip you up. So responsibility also becomes a pre-emptive offensive strategy - And Green Consultants try to get people within the corporation to see the political, financial investment, PR, etc. benefits that come with this performance of green. It’s necessary to perform “Transparency” [though it wasn’t called that yet, perhaps]- the house analogy. Like the case of ARCO - the somewhat green-er gas is celebrated and rakes in profits and maintains a car-based status-quo; and the explosions are not mentioned.

 

greenconsulting2

lucypei

Taking over the definition of “sustainable development” and making this concept rational, ensuring that economic growth is no longer in opposition to environmental protection - “leading” by being a driver at a UN conference - work done by the “beyond blame” rhetorical trick of [weaponizing inclusion] - self-imposed audits, monitoring, and management tools which are then loudly communicated about, in addition to the participation in institutions that give outside credibility

greenConsulting1

lucypei

After it’s clear an “it can’t happen here” approach won’t work, Green Consulting and Enviro-comms and harmonization of oppositions come into play- corporations listening to the different “customer-publics” and finding a way to meet what’s being asked for but on the corporation’s terms. Coming to the table to negotiate but never take demands. Pushing on their own definitions of these terms, especially sustainable development, and co-opting the movement so that environmentalism becomes corporate.