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There are two authors Andrew Lakoff and Stephen Collier. Andrew Lakoff works at USC and has roughly 40 publications. He is a professor of anthropology, sociology and communication at USC and has written many works with Stephen Collier. Collier has about 36 publications, and is a professor of international affairs at The New School. They are not directly involved in emergency response research but they do a lot of international studies related to medicine and disaster.

Professionals can use this data to better equip themselves with the knowledge of weaknesses of the masses, in terms of what they know or don't know and what they perceive about the Influenza epidemic. Professionals can better identify where most people receive their data from and where they are most likely to get their information from. This will allow professionals to better identify vulnerable groups and better prepare those areas and groups, sculpting educational programs and informational/educational forums and outlets to them, with the hopes of increasing public health efforts.

This author has cited this paper in his own books, as well as other papers. This article is also cited on numerous World Trade Center websites and other studies on the collapsing of the towers and disasters. This paper is also cited in a lot of online publications involving disasters in urban areas and the WTC specifically.