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The film best addresses any layperson interested in enviromental policy, healthcare, or military affairs. 

This system would be difficult to work with because it publicises patient's  conditions even if it does not directly identify who they are. Some of the diseases or conditions these patients are faced with can be considered humiliating and while the intent of the app is to be educational, a healthcare professionals are faced with the ethical decision as to whether or not post the picture of their patient. A guideline Figure 1 outlines is that before taking and posting a picture the provider should have consent from the patient. Hospitals, clinics, agency, ect. are also faced with whether to allow their members to engage in these activities as patient confidentiality could be called into question. 

This article does not address emergency response.

The author Sonja D.  Schmid is an assistant professor at Virgina Tech. She specializes in the history of technology, science and technology policy, and social studies of risk. In respect to emergency response, Schmid has studied how agencies and personnel responded to nuclear disasters in the former Soviet Union and Eastern Europe. Schmid has written many articles in regard to emergency response and nuclear disasters her most recent being: Schmid, Sonja D. "What If There's a next Time? Preparedness after Chernobyl and Fukushima - A European-American Response." Bulletin of the Atomic Scientists. N.p., 01 July 2016. Web. 05 Sept. 2015